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The Full Story
About
S+ASH (stash) is an online boutique dedicated to ensuring that women of all shapes and sizes can fell confident and sexy on their own terms. Here, we sell “Fashion Fit for a Queen Size Closet” to promote body positivity and women empowerment.
Where it all started
Stash + Boutique originally "S+ASH" was originally a plus size boutique established in 2016 as a result of a class assignment that required me to create a persuasive speech about an issues about in the industry of my choice. My research into the issues of the fashion industry regarding plus size women led me to finding my passion for providing plus size women with pieces that did not shame them into hiding they curves or being afraid of making bold fashion choices. At the time there were very few options available plus size women at all, and even less that were actually stylish. From there, S+ASH was derived from my love for dramatic clothing and refusal to let size dictate that.
Vision
Today we offer Straight and Plus Sizes because we realize that Fashion is not dictated by size and a Queen Size Closet can be for anyone who can fit the crown. We and to embrace inclusivity of all body types and encourage everyone to embrace their curves or lack their of. After all confidence id the most important accessory. To be featured in our “Curvy Crush Wednesday” campaign, submit a picture of you in S+ASH Apparel by e-mail or any of our social media outlets.
Meet The Owner
S+ASH Boutique was founded by Shamaica Lewis. She is a graduate of the University of South Alabama with a Bachelor's Degree in Entrepreneurship. Her entrepreneurial insight inspired her to establish S+ASH Boutique . She is the also owner of So Extra Extensions and Co-Owner of Lewis & Co. Tax Services
Shamaica is known for her dramatic flair and love of good hair. Always speaking highly into others, loves for her services and products to make people feel good. With Lewis & Co. Tax Services she lets her clients feel comfortable and at home. Her boutique S+ASH Boutique sells plus size women's clothing, where she provides "Fashion Fit for a Queen Size Closet". Wanting to embody that in every business venture she established the concept behind So Extra Extensions.